GameStop Spends $512 Million on Bitcoin, Joining the Global Corporate Cryptocurrency Wave
Video game retail giant GameStop has made waves in the financial markets by announcing the purchase of 4,710 Bitcoin (BTC) worth $512 million, becoming the latest corporation to join the trend of adding Bitcoin to corporate treasuries.
Strategic move amid stock price surge
The announcement came shortly after GameStop shares hit a three-year high of $35.59 — reflecting renewed investor confidence after a volatile period.
While details of the transaction were not disclosed, multiple sources said the Bitcoin will be placed in the company's treasury, as part of GameStop's long-term financial strategy to diversify assets and preserve value in a volatile economic environment.
Prepare Carefully: Raise Capital Before Acting
Previously, in early March, GameStop announced its intention to invest in Bitcoin, and raised $1.5 billion through a bond issuance. This amount not only supports the purchase of BTC but also strengthens the company's overall financial capacity, serving its digital transformation and future expansion plans.
Not Alone on the Journey to Bitcoinization
GameStop is not the first company to put Bitcoin on its balance sheet. MicroStrategy, under the leadership of Michael Saylor, has pioneered this trend since 2020 with more than 200,000 BTC currently.
Recently, Semler Scientific, an American medical technology company, also bought more than 4,264 BTC, worth about $461 million, in just a few months.
Notably, Trump Media & Technology Group (TMTG) – the parent company of social network Truth Social – has also planned to raise $2.5 billion, including $1.5 billion in equity and $1 billion in debt, to invest in Bitcoin.
Bitcoin slightly corrects after a strong rally
Amid positive news from major companies, Bitcoin price is currently hovering around $107,000, after hitting a peak of nearly $112,000 last week – boosted by expectations of a more positive regulatory environment in the US and the trend of institutional money flowing into the market.
The strategic importance of GameStop's move
GameStop's Bitcoin purchase is considered a strategic turning point, not only for the company but also for the entire traditional financial ecosystem. The fact that non-crypto businesses – such as retail, health tech, media – are starting to embrace Bitcoin as a strategic reserve asset is a clear sign of the growing institutional adoption of cryptocurrencies.
If this trend continues to spread, it could reshape the architecture of modern corporate finance, transforming Bitcoin from a speculative asset to a globally recognized inflation hedge and store of value.